Inspired by Vancouver's rich multicultural tapestry, Pokerrito is our new interpretation of a traditional poke bowl restaurant, merging the freshness of Asian cuisine with the city's diverse, sustainable ethos.
Vancouver, known for its breathtaking natural scenery with deep, dark green and progressive values, is a vibrant metropolis that seamlessly blends urban sophistication with an appreciation for the environment.
This project was started from the desire to explore how the essence of a city - its nature, food, and multi culture - can be captured and expressed within the brand identity of a beloved local poke franchise. Pokerrito embodies the multiculturalism of Vancouver, offering a modern take on the Pan-Asian Poke restaurant experience.
Time
April 2024 – May 2024
Role
Graphic Designer
Team
Personal Project
Tools
Illustrator
Photoshop
Discipline
Branding
Logo Design
Packaging Design
Everything in circle
At the core of Pokerrito’s identity and design system lies a logo that symbolizes a “circle”
The circle is the bowl of freshly made poke, fusion Poke burrito, and taste of many other Asian Foods.
It is in the exploration of new world to experience other cultures.
Pokerrito is a new menu that invented by Pokerrito. To emphasize the origin of the restaurant, it includes key visual of Pokerrito’s creative and innovative invention that has same name of the restaurant, Pokerrito.
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