About
This is Hyo. I'm a product designer with advertising knowledge.
Born and raised in Seoul, currently based in Vancouver. I graduated from OCAD University with a degree in Advertising Design, and formerly worked in Natural Life as Senior Graphic designer and freelance designer for some local businesses such as Pokerrito.
Design Philosophy
Designing intuitive and effective solutions that elevate user experiences through simplicity and precision.
01
Human-Centered Design
By focusing on users’ real needs, behaviors, and emotions, Human-Centered Design ensures that solutions are not only functional but also meaningful. This approach bridges the gap between what users want and what they truly need, creating intuitive experiences that resonate with them.
02
Simplicity with Purpose
Design is not about reducing elements but about amplifying clarity and intent. Every detail should serve a function, eliminating distractions to enhance usability. True simplicity lies in creating meaningful, focused experiences that resonate with users.
03
Keeping up with trends
Keeping up with trends is crucial for a designer as it ensures relevance and innovation in your work. It helps you align with user expectations, stay competitive in the industry, and incorporate emerging technologies or styles effectively, enhancing the overall impact of your designs.
Skills
With 8 years of experience, I have honed a diverse set of skills across various fields, developing strong problem-solving abilities and technical expertise to tackle challenges in creative ways.
Branding
Logo Design / Brand Guidelines / Collateral Design / Rebranding Services
UX & UI Design
User Research and Analysis / Wireframing and Prototyping / User Interface Design / User Experience Testing / Responsive Design Solutions
Graphic Design
Poster / Packaging / Editorial / Brochure / Booth
Outside of Work